Using Multiple Sales Pages with $7 Secrets Scripts

$7 Secrets Scripts user Andrew Cavanagh wanted to know how to have multiple sales pages, each targeting a different audience, but all using the same order process and—more importantly—paying the referring affiliate. No problem.

(7DSS offers rudimentary split-page/conversion testing, but that’s different than what I’ll discuss here.)

For example, say you are promoting your new e-book on caring for your dog. There are three major sections in your e-book: one for proper nutrition; another for grooming; and another for obedience training. Realizing that you should target your market separately for each of these areas, you create separate AdWords campaigns focusing on keywords like “dog nutrition,” “dog grooming,” and “obedience training.”

(Keep in mind this is just a generalization; this article is about using multiple sales pages with the $7 Secrets scripts, not AdWords.)

Now you create separate landing pages for your AdWords campaigns, each highly specific to the keywords that your prospects have searched for to display your ads. You want each of these sales pages to be hitting the hot buttons that caused your prospects to click on your ads in the first place.

Each of these sales pages is saved not in your 7DSS templates folder, but in the scripts folder, right next to index.php. In our example, we might name them:

nutrition.php
grooming.php
 training.php

It’s very important that you use the ‘.php’ extension for these files, not the ‘.htm’ or ‘.html’ extension that you normally would for web pages. You’ll see why in a moment.

Be sure that your order link is on each of these pages. It’s a standard 7DSS order link, but you need to make sure that the 7DSS main script name (index.php) is in the link. So, the link looks something like this:

<a href="http://donmorris.com/index.php?action=order">Buy Now</a>

So, when your prospect lands on yourdomain.com/training.php she will see your sales page, targeted to her main interest, with an order link that takes her into the normal order and fulfillment process.

But what if you have affiliates that want to promote these special interest sales pges? Since they didn’t enter through the main script, their affiliate ID won’t be tracked—unless you make a small addition to your new sales pages.

At the top of each sales page, you need to insert this one line of code:

<?php include 'settings.php'; if (isset($_GET['e']) && !empty($_GET['e'])) { setcookie("aff", $_GET["e"], time()+31536000, $sys_script_folder, "." . $sys_domain); header ("Location: nutrition.php"); } ?

(Although this may break onto two or more lines, make sure it ends up being one line in your editor. And change ‘nutrition.php’ in the header statement to match your page name.)

Your sales page needs to have the ‘.php’ extension, otherwise this code won’t run. And the code must be inserted before the opening <html> tag, otherwise you’ll get an error when the page loads. But once it’s there, your affiliate will get credit for a referred sale when they use a 7DSS-style affiliate link:

http://yourdomain.com/training.php?e=affiliate@address.com

There’s no validation of the affiliate link, so you can’t block particular affiliates. And you can’t block non-purchasers. But these sales pages won’t be common knowledge, so you likely won’t have any need to block anyone.