Business Man

Information technology, information publishing. I'm pretty opinionated about how to run a business.

Daylite Content Moved

Daylite Content Moved

Following my certification as [a Daylite Partner][partner], I have moved all of the content on this site related to Daylite to [a new site][dminsights].

The Hosting Behemoth You May Never Have Heard Of

Endurance International Group

I certainly hadn’t heard of them before last Friday. I can’t remember why (Update: I’d gotten an affiliate payment from them) I had done a Google search for “Endurance International Group” and ended up on their website, but that’s when I found they were the company behind some of the best known web hosts in the world.

University of California's New Logo

University of California's New Logo
Mercury News:

The new look, fashioned by an in-house design team, is part of a broader remake of the 10-campus university’s image.

If you want a degree in design, UC is clearly not the school to choose.

via Daring Fireball

Newsweek to Go All-Digital

Newsweek to Go All-Digital
The Daily Beast:

Newsweek will transition to an all-digital format in early 2013. As part of this transition, the last print edition in the United States will be our Dec. 31 issue.

It takes some guts to change your business model after 80 years. Kudos to Newsweek!

Recognizing When You’ve Outgrown Your Business Software Needs

There’s a recent post by Marketcircle (the publishers of Daylite) that discusses signs that your current business needs have outgrown the software you’re using to manage your business. I agree with all of them.

One wonders, though, if Marketcircle should be the ones writing on this subject:

Any time you’re using multiple products in your business that don’t talk directly to each other, there may be redundant data entry occurring.

Goodbye 8x8, Hello Line2

Goodbye 8x8, Hello Line2
I just switched my VOIP phone from 8x8 to Line2 today, after a 5+ year stint with 8x8 (previously Packet8). Nothing against 8x8, except that I was looking to save some money and have some integration with my iPhone.

Porting my number to Line2 was easy; however, even though I was told that I’d receive a message when the transfer was scheduled, I’ve received no notification—and the transfer was completed yesterday.

Ames Supply

Ames Supply
I’ve been doing business with Ames Supply of Lisle (formerly of Downer’s Grove), Illinois, for 20 years. No more. Unlike many decisions like this, it took only one lousy customer experience to bring me to this point—but it was a doozy.

(This actually took place some time ago, but I was reminded to write about it when I ordered additional tools from someone else yesterday.)

My #1 Affiliate Marketing Secret

Once in a while I'm asked by an affiliate of mine why he or she isn't making any sales of $7 Secrets. Nine times out of 10, that affiliate is missing the one thing I believe every affiliate needs, no matter what product they're promoting: a website.

If you want to be successful marketing products as an affiliate, you need to have your own website—and promote those products from your website.

Here are several reasons why using your own website for promotion is so important:

Personal recommendation

How do I find out about WSOs?

If you're looking for the latest WSOs (Warrior Special Offers) on the Warrior Forum, going to the forum itself is often frustrating. For some reason WSOs are the only board that cannot be sorted; even if it could be, there's no apparent way to sort by thread start date instead of date of last post (comment). As a result, the threads at the top of the list aren't necessarily the newest offers.

Beginning the Big Unsubscribe

What I'm doing today is the antithesis of list building; it's what every online marketer hates: I'm unsubscribing from dozens of lists.

When I buy something online, I usually sign up to the offered mailing list. Sometimes I want product updates, sometimes I want to hear about related news. Most often I want to see how other marketers promote, so I can learn what (or what not) to do.