Business Man

Information technology, information publishing. I'm pretty opinionated about how to run a business.

Using Multiple Sales Pages with $7 Secrets Scripts

$7 Secrets Scripts user Andrew Cavanagh wanted to know how to have multiple sales pages, each targeting a different audience, but all using the same order process and—more importantly—paying the referring affiliate. No problem.

(7DSS offers rudimentary split-page/conversion testing, but that’s different than what I’ll discuss here.)

Free Lunch Thursdays

Think there's no free lunch? Well, okay, there may be no such thing, but there is a free service where you can get your marketing questions answered -- live and personally. Let me explain...

I've known Markus Allen for 6 or seven years, ever since he began publishing his Marketing Tip of the Day. Those tips were the fuel for the beginning of my Internet marketing career, as Markus taught me how to do everything from building a profitable website to using an autoresponder effectively to writing headlines and other copy.

Legendary Marketers and International Models

Are you using video on your website? Have you really given thought to how you're going to deliver that video—and the consequences of using free sites to host the video?

Video is bandwidth-heavy, so I can't fault you for off-loading that content to a service that serves it up for free. But, as your grandfather said, "there ain't no free lunch." Services like YouTube are in business to make money and to make money they need to keep you on their site. Often they'll do that by showing additional content that's available for your viewing pleasure.

Butterfly Reports

Yesterday Mike Filsaime told me about a new project he's just released into beta, based on an idea that sounds vaguely familiar.

(You remember Mike Filsaime right? From Butterfly Marketing?)

Here's how he describes the project:

"... it has to do with

  • Using Free Reports to build a list.
  • Branding the reports with your ClickBank affiliate Links
  • Making money by giving away reports.
  • Or even making your own reports to drive traffic to your site."


Making Toast

Seth Godin writes today about his new toaster, wondering why it takes 10 steps to accomplish what most toasters do in two:

The opportunity online is to fix your toaster. When you want to make toast, the site should get out of the way and let you make toast.

The Value Revolution


Internet Marketing Made Simple -- The ONLY 3 Steps You Need To Know To Promote Anything To Anyone Online

What's in a word?

You've heard this humorous saying, I'm sure:

"Open the dictionary to _______ and you'll see his picture."

Well, what if you could open the dictionary to _______ and see your website? What word would you redefine with your website? That's exactly what The Big Word Project allows you to do.

I spent way too much time on this site today, picking out words that fit my brand. Here's just one that I chose: seven (gee, I wonder why? :) down for maintenance

Last weekend the hard drive hosting decided to start giving problems, so a backup drive and a replacement drive were scheduled to be installed.

I didn't find out in time to let you know that the work was being done yesterday and the site would be down for a couple hours. And I figured that by the time I got back to the office and sent you a message the site would be up anyway.

At least, that was the plan.

Then Murphy stepped in. Hit By Hard Drive Trouble

It was a bit nerve-wracking when I found displaying a blank page today, particularly when I could FTP in and also get in to my control panel. What could be wrong?

Well, it turned out that the hard drive containing the site at the hosting provider was beginning to fail and the drive locked itself into read-only mode as a failsafe. Since the script couldn't write data, it was timing out and displaying a blank page.

$7 Secrets Affiliate Contest

In case you didn't know, there's an anniversary coming up: the 1 year anniversary of $7 Secrets!

To celebrate, I'm initiating a contest for the people that have made $7 Secrets so successful, the affiliates who have promoted the report over the last year.

The only thing you need to do is continue doing what you've been doing, and that's promoting $7 Secrets through your affiliate link. On January 31, the anniversary of $7 Secrets, I'll announce the winner -- the affiliate who has sold the most copies of the report during the month of January 2008.