Better than Frank Kern?

You have two snippets of text to work with: your name and your subject line. Personally, I believe the most valuable of the two is your name.

Amidst today's onslaught of email messages promoting the latest "big thing" by a "guru", here's a refreshing article about getting your own email messages opened. It doesn't cost a dime.

Ryan Healy (via Markus Allen): 7 Tips to Get Your Email Opened