Don't Be Bill

Yesterday I received an unsubscribe notification from my autoresponder, one of those messages that tells me a subscriber has left and gives me the reason if the subscriber has taken the time to let me know. I monitor those and, if someone takes the time to give me a reason, I take the time to respond.

Quite often the unsub comes because the person no longer has time to read or because the content I provide is not relevant. I take those seriously, because it means my messages aren't engaging enough to keep the reader. Sometimes, though, the reason is an excuse, and I take those just as seriously—because they're excuses that many people use and they need to be nipped in the bud.

Bill wrote, "Why I left: This system has been a colossal waste of time and energy NEVER bringing in $1. Money down a rat hole."

My response may seem a bit harsh, but I wasn't writing to keep Bill on my list. Rather, I wanted to give him something to think about—and you, too, since I use these interactions as blog content. Here's my response to Bill:

Just curious, Bill: you purchased $7 Secrets on July 26, 2008—over 6 months ago. What have you done with the information since then? Did you read the report? You know that the report shows "how you can invest a few hours, create a simple report and reach a market ready for fair-priced information"—did you ever put any effort into creating your own information product?

Or did you just think you were going to make a bundle of money promoting $7 Secrets as an affiliate? How did you promote $7 Secrets? From what I can see, you promoted using free ad methods, with an ad on, another on, and two others—how did those do?

I can tell you how they did: lousy! Just in terms of how many eyeballs saw your ads, they did lousy. One of those (because they tell you when you look at it) has been "viewed" 59 times. Who do you suppose looks at these?

So, how many people clicked through with your affiliate link? You don't know, because you don't track that. In fact, it's quite possible that someone used the link but removed your affiliate identifier, since you didn't cloak the link, either.

As best I can tell, you had three unique clicks on your affiliate link that didn't come from you or a search engine spider. One of those was in November, two of those were in September. Who told you that advertising this way was a good thing? And why blame me when you're not getting the results you want?

If all your online promotion is like this, then, yes, you're wasting your time and energy. But the problem is not my system ($7 Secrets)—it's your system, what you're doing.

There's not a single affiliate of mine that's getting rich by promoting $7 Secrets. In fact, even my top affiliates don't sell more than a half-dozen copies a month, using good marketing tactics, except when they do a specific, high-profile promotion.

$7 Secrets was never positioned primarily as a product for you to promote. You're supposed to take the ball and run with it, create your own information product. What happened there?

You were given the opportunity to confirm your subscription to the $7 Secrets Owners list and receive ongoing training to help you in your business. You never confirmed your subscription—why not?

You were given my blog as a resource; did you ever use it? You were given the user forum as a support venue—why didn't you avail yourself of that resource, by creating an account and asking questions?

Don't tell me $7 Secrets is a waste of time. Hundreds, perhaps thousands, of people have used the method described in the report to create their own product and become successful on the Internet. Just recently, one of the forum members commented:

"I just want to say that I have benefited greatly from your $7 secrets product!  That has got to be the best 7 bucks I ever spent! I created a 7 dollar ebook this past week and I launched it (using your scripts) just two days ago. Yesterday I had 11 sales in 1 day!! $77 bucks! Woo hoo! If this keeps up I will be making some very nice income from this one 7 dollar ebook. Thanks so much for the idea of $7 ebooks! I couldn't be happier. I am now setting a goal to pump out 30 to 40 seven dollar ebooks (in different niches) by the end of the year."

Bill, I spent a lot of time here on this response, not just to help you, but also to help many, many others just like you who haven't got a clue. This is a business. People make money at it only if they treat it like a business and learn how to do it right.

It's time to quit making excuses and decide what you want to do. If you want to be an information publisher, then learn how to be the best you can be. Same goes for being an affiliate marketer. You can even do both, if you put forth the effort.

What will you do?

Unfortunately, Bill still didn't get it. He wrote, "While I can appreciate your response, I know that I advertised on at least 6 different sites and not even ONE sale. I used your website as a resource but again, nothing. So for was not worth the time or money."

So, what were Bill's mistakes?

  • He didn't create his own information product
  • He didn't promote using methods that worked
  • He didn't track how his advertising was doing
  • He didn't educate himself on what to do right
  • He didn't ask for help

Don't be Bill.