What's in a word?

You've heard this humorous saying, I'm sure:

"Open the dictionary to _______ and you'll see his picture."

Well, what if you could open the dictionary to _______ and see your website? What word would you redefine with your website? That's exactly what The Big Word Project allows you to do.

I spent way too much time on this site today, picking out words that fit my brand. Here's just one that I chose: seven (gee, I wonder why? :)

After you're done there, check out Patrick Pretty's definitive guide on branding, My Secret Identity. You're going to find out why branding may be the most important thing you do to become a successful Internet marketer -- and what you may be doing right now that labels you as an Internet "mark."

BTW, if you get a chance, let me know what words you found to redefine.