You've heard this humorous saying, I'm sure:
"Open the dictionary to _______ and you'll see his picture."
Well, what if you could open the dictionary to _______ and see your website? What word would you redefine with your website? That's exactly what The Big Word Project allows you to do.
I spent way too much time on this site today, picking out words that fit my brand. Here's just one that I chose: seven (gee, I wonder why? :)