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It doesn't matter what type of online business you're in: it's important that your customers and prospects be able to contact you. Whether they're needing information or a problem to be solved, they want to know that they can reach you.
However, it's become quite clear that e-mail is unreliable. Not because e-mail is broken, but because many Internet Service Providers (ISPs)—AOL, Comcast, Hotmail and Yahoo are the worst—are blocking messages they believe are spam.