When you think about what subject to write about (talk about. etc.) for your information product, I don't blame you for being a little overwhelmed. You might be thinking,
"I'm not an expert!"
The good news is, you don't have to be an expert!
The fact of the matter is, the Internet has made it possible for your prospects to find information—in depth—on just about any subject you can imagine. For free.
Except they're probably going to have to put a lot of time into getting all that information together...