Today's the day, you know.

The day the magic bullet ends.

I'm not here to sugar coat things, to candy coat this business and sell you sandcastles, dreams and illusions of an easy life that doesn't exist.

Here's the truth:

The money is in producing and promoting products, not in consuming "how to" info products.

Having said that, last year I spent $37,500 consuming ebooks, courses, teleseminars and so forth on marketing.

In other words, I am a consumer.

One of the toughest lessons for me to learn in life is that of ignoring "sunk costs." Sunk costs are costs that have been incurred and which cannot be recovered to any significant degree. As applied to me, sunk costs are money, time, effort, etc. I have spent in the past that can no longer be recouped.

Man, oh man! I am only 40 pages through Sylvie Fortin's new Internet Marketing Sins manifesto and I am sitting here thinking, "This girl has nailed it!" (Sylvie, by "girl" I mean, well... you know I mean no disrespect.) She's naming some of the worst tactics used in Internet marketing and calling them for what they are. I myself have called marketers who use these tactics "hacks."

I spent about 90 minutes on live chat with Host Gator today, trying to track down an inability to connect to my MySQL databases using a desktop application. (I use NaviCat, which makes accessing a database much quicker than using phpMyAdmin.) I was reminded again of why I like and recommend this web host.

In case you're not on Markus Allen's notification list, I wanted to let you know that this week's Stump Markus live podcast will be a little later in the day. He's testing a new time to see if more people are able to attend.

So Mike Filsaime's Review Crusher came out today, or, more accurately, was to come out today but was pre-released 4 days ago. (I'm not sure what kind of strategy Mike had in mind there or how successful it was.) The offer is now on hold. Several (okay, 87) refunded copies are still available; he says he won't be selling any more. Update: as of July 29, the offer is again active.

[This article originally appeared on The Warrior Forum. -- Don]

Hi fellow Warriors,

I was going to write a mini report on this, and sell it as a WSO, but decided, rather, to give it back to this community.

Please watch this video and join my campaign:

Bill Bartmann,once ranked #25 of the wealthiest Americans, spoke to us first on Friday on the topic of "How to Borrow All the Money Your Business Needs." Before he got to that, though, he had these thoughts on being successful:

"The only opinion of you that matters is your own."

"You have to learn to forgive"—those who did something, those who did nothing, and yourself.

"Everything in life is a choice. Choose wisely."

By the way, I recently signed up for Twitter (yes, I know, it's about time) and I twittered (tweeted? What's the correct verb?) throughout the seminar as I found interesting quotes. You can follow me here.